{"id":844,"date":"2021-11-09T21:02:00","date_gmt":"2021-11-09T13:02:00","guid":{"rendered":"https:\/\/mcmillanwoods.com.sg\/?p=844"},"modified":"2021-11-21T21:03:29","modified_gmt":"2021-11-21T13:03:29","slug":"seo-6-critical-ranking-factors","status":"publish","type":"post","link":"https:\/\/mcmillanwoods.com.sg\/seo-6-critical-ranking-factors\/","title":{"rendered":"Search Engine Optimization (SEO) – 6 Critical Ranking Factors"},"content":{"rendered":"\n
We see so many websites created nowadays but besides the social media platforms being used to promote the branding, do you know what is the important X factor that drives visitors or should I say traffic, to these websites? <\/p>\n\n\n\n
It is search engine optimization (SEO)<\/a>. In layman terms, it is the process of improving your website data to increase organic aka free visibility for relevant searches whenever a person goes online to look for a product or service etc. <\/p>\n\n\n\n The better visibility your website has, the more likely you will garner attention and <\/a>attract new potential customers to your business besides maintaining your current customer base. Many people say SEO is dead but this is not true at all! It is still one of the most powerful strategies used in digital marketing to drive positive results in the long run.\u00a0<\/p>\n\n\n\n Search engines like Google and Bing – they want to provide the best service to their users. This means they use bots to scan or crawl pages on the web, going from site to site and collecting information about them to make sure that high quality results will be delivered during a search and contain relevant information which the user is looking for. <\/p>\n\n\n\n This is where algorithms take place and they change very quickly to ensure the consistent quality and relevancy of searches hence it is important to implement search engine optimization for your business<\/a> so that when the user does a search, your business website will appear within the first few pages on search engines.<\/p>\n\n\n\nWithout further ado, let\u2019s take a look at the 6 critical factors that affect SEO ranking:<\/h2>\n\n\n\n